4MINS
INSTITUTE
In a societal context where the increasing number of accidents involving youth has drawn widespread public concern, there's a pressing call for everyone to understand and master first aid knowledge.
At this juncture, 4MINS Institute was born.
It is an educational institution focused on popularizing first-aid expertise and an innovative platform to make the public realize the importance of first-aid knowledge and turn this awareness into actionable power.
The offerings of the 4MINS Institute are not just games; they represent a new method of education that blends fun, interactivity, and educational value. These games incorporate first aid knowledge, allowing participants to learn valuable information through gameplay.
A common principle across all these games is that each round must involve at least two players and be completed within four minutes.
The origin of the 4MINS Institute's name is based on the "golden four minutes" concept for CPR.
It emphasizes the importance of rapid response in emergencies, enabling players to make decisions and take action within a limited time frame, thus better understanding and mastering first aid knowledge.
This is Leah Ray’s undergraduate thesis project, she identified a gap in first aid education for youth through extensive market research and user persona creation, among other methods. Centering on the critical "golden four minutes" of CPR, she established the 4Mins Institute and developed four mini-games. These games, blending visual cues with headlines and fostering learning through competitive scoring and teamwork, aim to engage youth in fun environments. Leah ingeniously integrated the Red Cross symbol as a flexible, evolving icon in her branding, merging the seriousness of first aid with the playfulness of games, showcasing the project's depth and professionalism.
Game Design & Branding Design: Leah Ray